Privacy Policy

Last updated: May 2026

ZTS Holdings LLC ("Company," "we," "us," or "our") operates the MarketCrew AI platform. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Services. Please read this policy carefully. By using MarketCrew AI, you consent to the practices described herein.

1. Information We Collect

1.1 Information You Provide

• Account Information — Name, email address, phone number, business name, business address, and service area details.
• Business Information — Services offered, pricing, hours of operation, licensing information, and other details necessary to configure your marketing campaigns.
• Billing Information — Payment method details processed through our secure payment providers.
• Communications — Emails, support tickets, and other correspondence with our team.

1.2 Information Collected Automatically

• Ad Account Data — Campaign performance metrics, keyword data, click-through rates, conversion data, and budget information from connected Google Ads accounts.
• Call Recordings and Transcriptions — Audio recordings and text transcripts of calls handled by our Voice AI and Inbound Agent services.
• Website Analytics — Pages visited, session duration, referral sources, device type, browser type, and IP address when you access our platform.
• Usage Data — Feature usage, login times, platform interactions, and service configuration changes.

1.3 Information from Third Parties

• Google Ads — Account performance data, quality scores, and campaign metrics via authorized API access.
• Telephony Providers — Call metadata including duration, caller ID, and call disposition.

2. How We Use Your Data

We use the information we collect to:

• Deliver Services — Manage your advertising campaigns, handle inbound calls, provide SEO monitoring, and generate performance reports.
• Improve Our AI Models — Analyze call recordings, transcripts, and campaign data to train and improve our voice AI agents and ad optimization algorithms.
• Communicate With You — Send service notifications, performance alerts, billing statements, and respond to support inquiries.
• Billing and Payments — Process subscription fees, usage charges, and manage your billing account.
• Platform Improvement — Analyze usage patterns to improve features, fix bugs, and develop new capabilities.
• Legal Compliance — Fulfill legal obligations, enforce our Terms of Service, and protect our rights.

3. Data Sharing and Disclosure

3.1 Service Providers

We share data with third-party service providers necessary to deliver our Services:

• Google — Campaign management data shared via Google Ads API to manage your advertising.
• Cloud Infrastructure — Data stored and processed on Google Cloud Platform servers.
• Telephony Providers — Call routing data shared with our telephony partners (Twilio) to facilitate voice AI services.
• AI Processing — Call audio and text data processed by AI language model providers for transcription and response generation.
• Payment Processors — Billing information shared with payment processors to handle transactions.

3.2 We Never Sell Your Data

We do not sell, rent, or trade your personal information to third parties for marketing or advertising purposes. Your data is shared only as necessary to deliver the Services you have subscribed to.

3.3 Legal Requirements

We may disclose your information if required by law, court order, or government regulation, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

4. Voice AI Disclosure

Our Voice AI services (After-Hours AI and Inbound Agent) involve the following data practices:

• Call Recording — Calls handled by our AI agents may be recorded for quality assurance, service delivery, and AI improvement purposes.
• Transcription — Call audio is transcribed to text for lead capture, reporting, and AI training.
• AI Training — Anonymized and aggregated call data may be used to improve our voice AI models, response accuracy, and conversation handling.
• Caller Notification — Our AI agents identify themselves as AI assistants at the beginning of calls, and callers are informed that calls may be recorded.

You are responsible for complying with applicable call recording laws in your jurisdiction, including any requirements for one-party or two-party consent.

5. Cookies and Tracking

Our platform and website use cookies and similar tracking technologies:

• Essential Cookies — Required for platform functionality, authentication, and security.
• Analytics Cookies — Help us understand how users interact with our platform to improve the experience.
• Performance Cookies — Monitor platform performance and identify technical issues.

We do not use advertising or tracking cookies to follow you across third-party websites. You can control cookie preferences through your browser settings, though disabling essential cookies may affect platform functionality.

6. Data Retention

• Active Accounts — We retain your data for the duration of your active subscription.
• After Cancellation — We retain your data for 90 days following account cancellation to facilitate potential reactivation and allow you to request a data export.
• Post-Retention — After the 90-day retention period, your personal data and call recordings are permanently deleted from our active systems. Anonymized, aggregated data used for AI model improvement may be retained indefinitely.
• Legal Holds — Data subject to legal proceedings or regulatory requirements may be retained longer as required by law.

7. Your Rights

You have the following rights regarding your personal data:

• Access — Request a copy of the personal data we hold about you and your business.
• Correction — Request correction of inaccurate or incomplete personal data.
• Deletion — Request deletion of your personal data, subject to legal retention requirements.
• Data Export — Request an export of your data in a machine-readable format, including campaign history, call logs, and performance reports.
• Opt-Out of AI Training — Request that your call recordings not be used for AI model training (note: this does not affect recordings needed for service delivery).
• Withdraw Consent — Withdraw consent for data processing where consent is the legal basis, though this may limit our ability to provide certain Services.

To exercise any of these rights, contact us at steve@ztsholdings.com. We will respond to requests within 30 days.

8. Security Measures

We implement industry-standard security measures to protect your data:

• Encryption in transit (TLS/SSL) and at rest for all sensitive data.
• Access controls and role-based permissions for platform data.
• Regular security audits and vulnerability assessments.
• Secure cloud infrastructure hosted on Google Cloud Platform with SOC 2 compliance.
• Employee access limited to personnel who require it to deliver Services.
• Automated threat detection and monitoring.

While we take reasonable precautions, no method of electronic transmission or storage is completely secure. We cannot guarantee absolute security of your data.

9. Children's Privacy

MarketCrew AI is a business-to-business platform designed for use by authorized business representatives. Our Services are not directed at individuals under 18 years of age. We do not knowingly collect personal information from minors. If we learn that we have collected data from a person under 18, we will promptly delete that information.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. We will notify you of material changes by:

• Sending an email to the address associated with your account.
• Posting a prominent notice on our platform.
• Updating the "Last updated" date at the top of this policy.

We encourage you to review this policy periodically. Continued use of the Services after changes take effect constitutes acceptance of the updated policy.

11. California Privacy Rights

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, request deletion, and opt out of the sale of personal information. As noted above, we do not sell personal information.

12. Contact Information

For questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

ZTS Holdings LLC
Email: steve@ztsholdings.com